Courses
"Developing a Profitable Online Studio Business" with Doug Miller

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No certificates can be issued for this course, because the course does not include any assessment tests. |
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Description
Doug Miller has over 25 years of diversified expertise within the international and domestic media space, full P/L management within Asia, Europe and the United States. While he was EVP and managing director of Walt Disney International in Asia, Mr. Miller demonstrated leadership in partnering with global teams, transforming margin challenges into sustainable high yield profit centers and launching strategic initiatives focused on increasing market share, profitability, and shareholder value. Mr. Miller's expertise includes leading world-class media (new and traditional), sales, distribution, and market development organizations; developing cutting edge talent, and proactively capitalizing on incremental revenue streams. A graduate of Michigan State University, Doug is currently managing global distribution and advertising for Michael Eisner's Tornante Animation and Vuguru, as well as managing partner at Stonebridge Global Consulting.
Although it remains unclear what business models will ultimately be successful, it is a “given” that on-line video production companies must experiment with multiple, innovative revenue streams to have any chance of success. What will be the revenue strategies in the near future? Can an independent production company focused on short-form content for digital distribution become the new "studio" business in Hollywood?
Doug profiles Vuguru, LLC, the web driven, scripted video content studio launched by Michael Eisner. How have they managed their way through the cost-revenue-distribution maze? What can we learn from Vuguru's activities? How will Vuguru continue to expand their business?



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